Three simple bullets often do wonders in this type of exit popup: You can use exit-intent popups to remind shoppers what they’re about to miss out on.ĭo you have a solid return policy, a bulletproof satisfaction guarantee, unbeatable product quality, or fast delivery? Remind visitors of these additional benefits of shopping from your store. The good news is, you don’t necessarily have to offer anything extra to convince abandoning visitors. Meaning, you’re okay with taking a small dent into your revenue to get more visitors to stay on your site and keep shopping. So far I assumed you’re willing to spend money to make money. Whereas another shopper with only $30 doesn’t yet qualify for your offer and sees this popup instead:īy reminding the second group of visitors what they’re missing out on, you won’t only recover an (almost) abandoned cart, but you’ll also make them spend more and increase average order value. If a visitor has, say, $50 in their cart and decide to leave your store, they can see this exit popup: So consider offering, for example, free shipping to orders over a certain basket value and use exit-intent popups to remind shoppers they’re missing out on this opportunity. Incentivize warmer leads-the serious shoppers-to complete their purchase.Ī valid indicator of buying intent in e-commerce is basket value. Whatever your incentive is (a free product, shipping, or small discount), my suggestion is to offer it only to a portion of your visitors. Discount codes can hurt your profit margins and reduce your products’ perceived value. If you don’t want to discount your products for exiting visitors, I completely get you. Plus, you’ll give visitors a reason to stay and place an order.Īnd what if you’re not currently running any offers on your site? That takes me to my next point. This way, you’ll get more leads for your email list that you’d otherwise lose. Here’s how you can grab their attention and turn them into email subscribers: One way to achieve this is to use page-level targeting for your exit popups.įor example, if a visitor is about to leave one of your product pages, they’re likely interested in your store but unsure about that product’s fit, quality, or price. What I suggest here is to add more context to your email popups to make them relevant to the abandoning visitor, rather than show the same popup to everybody. Turn Abandoning Visitors into SubscribersĪsking for an email address when someone is about to leave your website is nothing new. Let’s take a look at seven ways to do that. If you want to keep your exit-intent messages relevant, personalized, and unintrusive, combine this technology with other targeting options available in your popup builder. The key to creating exit-intent popups that don’t bother your prospects is to stay relevant for each visitor group.įor example, a first-time visitor who’s abandoning your homepage is at a different stage of the buyer’s journey compared to a returning customer who has $100-worth items in their cart. Since this action hints at the intent to leave a website, many marketers use this sweet moment as the last attempt to persuade visitors with a popup.īut there’s a caveat: Exit-intent popups often come across as annoying-simply because marketers overuse them. Collect Visitor Feedback What Is Exit-Intent?Įxit-intent is a technology that detects when a visitor’s cursor moves outside the browser window. Turn Abandoning Visitors into Subscribersħ.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |